I’ve been sharing a Framework for Change in the Social Age: it’s intended to be a practical view of how organisations typically respond to change and how, using social mechanisms and approaches, we can ease the journey. The Change Curve identifies three states that the organisation may inhabit: ‘resisted‘ to change, ‘constrained‘ internally, or ‘dynamic‘. We are aiming to reach the dynamic space. Today, i want to explore the first space in a little more detail: it’s characterised by the Antibody Effect, where the organisation actively preserves equilibrium and the status quo.
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