El lado duro de la gestión de cambio- Harvard Business Review

The Hard Side of Change Management

In recent years, many change management gurus have focused on soft issues, such as culture, leadership, and motivation. Such elements are important for success, but managing these aspects alone isn’t sufficient to implement transformation projects. What’s missing, we believe, is a focus on the not-so-fashionable aspects of change management: the hard factors. Our initial 225-company study revealed a consistent correlation between the outcomes (success or failure) of change programs and four hard factors: project duration, performance integrity, commitment and effort.

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