Cómo los Hospitales manejan su exposición en las redes sociales, privacidad del paciente – Fierce Healthcare

While many companies use social media to promote their brand or business, it is often a challenge for hospitals that must balance the need to market their organizations and protect patient privacy in online postings, according to a report in the Yakima Herald.

Hospital spokespeople interviewed by the newspaper said they balance patient privacy and sensitivity concerns with their efforts to engage with patients through social media on web sites such as Facebook. Social media is a way, for instance, to promote a road race a hospital is sponsoring or to let people know about a nurse who won an award, Mary Kay Clunies-Ross, spokeswoman for the Washington State Hospital Association, told the newspaper.

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